ARCH READY BRANDING GUIDE

Digital Design Document.

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discover the Arch Ready Brand

We have designed our app to share a modern and minimalistic, yet engaging aesthetic. The design's purpose is to feel professional and welcoming, similar to the university culture, and foster an enviornment of progress and productivness.

We’re

 

We have crafted a palette following the University of Georgia branding guidelines. This is expressed through the varietly of colors, fonts, and logos seen throughout the app. The UGA Branding Guidelines can be found here.

palette

our colors.

ARCH BLACK


0/0/0       RGB

000000     HEX

Black   PANTONE

Uses: primary font color, attendance text box color.

BULLDOG RED


186/12/47   RGB

BA0C2F     HEX

200     PANTONE

Uses: Nav bar selection color secondary text/button color.

CHAPEL BELL WHITE


255/255/255 RGB

FFFFFF     HEX

White   PANTONE

Uses: primary background color, navigation bar color.

GLORY GLORY


228/0/43   RGB

E4002B      HEX

185    PANTONE

Uses: Graphic tint color, Arch Ready completion boxes.

LAKE HERRICK


0/163/173   RGB

00A3AD     HEX

7467   PANTONE

Uses: Survey active button color.

HEDGES


183/191/16   RGB

B7BF10     HEX

582   PANTONE

Uses: Survey completed button color.

OLYMPIC


85/79/71     RGB

554F47     HEX

404   PANTONE

Uses: Remove from/ add to attendance button color

CREAMERY


214/210/196 RGB

D6D2C4     HEX

7527   PANTONE

Uses: Attendance page header background color.




TYPOGRAPHY

our fonts.

Primary Sans-Serif

trade gothic

Trade Gothic is our primary sans-serif family and a workhorse for our communications.
This is best used for headers, titles, and bolded elements.




Primary Serif

Merriweather

To maintain a professional and sophisticated atmosphere, we have used Merriweather as the primary font. It is best used for body copy, icon titles, primary text font.




images

interface screenshots.

Screenshots of in-app interfaces

home

events calendar
saved event
schedule
attendance

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